BBDO’s Susan Credle, the writing “voice” behind the M&M characters, confessed last week that she was hired by the agency 17 years ago to “give the receptionists their bathroom breaks.” At her induction into the AAF’s Advertising Hall of Achievement during a luncheon at Cipriani on 42nd Street, she thanked Charlie Miesmer, who created a comic video for the occasion, for hiring her. Other awardees: TribalDDB’s Matt Freeman, People’s Paul Caine, Initiative’s Stacey Lynn Koerner, Dieste Harmel’s Aldo Quevedo, Chrysler’s Julie Roehm and Campbell-Ewald’s Andrea Wells. … In the midst of an interview last week about WPP’s Samsung win, J. Walter Thompson’s Bob Jeffrey was interrupted by a cell-phone call. Yes, it was a Samsung phone—bought a month ago, before the marathon review ended. The ringtone? The theme from Chariots of Fire. … The folks calling agencies to take part in the upcoming Revlon review could do a little research. At least three shops contacted have obvious conflicts: Bartle Bogle Hegarty (Unilever’s Axe), TBWA (Beiersdorf) and Kirshenbaum Bond + Partners (Jergens). Perhaps Revlon doesn’t mind, but it’s more likely that the consultant needs to check a client list before dialing. … Futurist Andrew Zolli discussed the state of branding with Ogilvy & Mather planners at a breakfast last Tuesday. He recalled visiting a megachurch in Muncie, Ind., that had a Starbucks in the chapel and a sermon titled: “Christianity: Are you living the brand?” … Kirshenbaum Bond + Partners’ Jon Bond, new J. Walter Thompson addition Ty Montague and Carolines comedy club’s Caroline Hirsch (a friend of Frank Ginsberg’s) were among those on hand last Monday night to celebrate Avrett Free Ginsberg’s move into Lowe’s old New York offices at 1 Dag Hammarskjold Plaza. A live jazz band entertained those who hadn’t snuck off to admire the huge plasma TV in Ginsberg’s corner office.
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