Several hundred former Benton & Bowles alumni celebrating last Monday at La Maganetta in midtown Manhattan. Among the reminiscing revelers: Jack Bowen, Al Hampel, Hank Wasiak, Norm Sherman, Ken Hite, Ted Dunn, Mike Moore, Jack Taylor, Jerry Weinstein, John Fenton, Janet Stanton and Vicky Amon. They keep in touch via www.bandb-alums.com. … Mazda’s Robert Davis at Motor City West last Wednesday, ribbing Toyota’s Deborah Wahl Meyer, Saatchi & Saatchi’s John Lisko and Toyota’s traveling-wheel brand campaign: “You spend more money rolling a tire through town than we spend launching a car.” … Pop-art legend Robert Rauschenberg lunching at Patina in L.A. last Wednesday with Dailey & Associates’ Cliff Einstein, his wife Mandy and board members from L.A.’s Museum of Contemporary Art. Einstein is MOCA’s new chair; a major Rauschenberg exhibition is due at MOCA in 2005. … @radical.media’s Jon Kamen accepting a National Design Award in communications design at New York’s Cooper-Hewitt National Design Museum last Wednesday. At a rehearsal, staffers mistook presenter Bob Greenberg of R/GA for lifetime-achievement-award winner Milton Glaser. … Marcio Moreira of McCann Erickson graces the cover of the Brazil version of Forbes (Oct. 8 issue). “Like Pele, athlete of the century, Moreira has become an inspiration for and a legend among young professionals,” says the story. … Don the earplugs for a heavy-metal 5th birthday party Nov. 11 at San Francisco’s Eleven, celebrating the Eleven Deadly Sins (“hygiene, disco, abstinence, toil, bogarting, humility, non-rockitude, fitness, temperance, riboflavin and foreplay”). … The Big-Haired Lady (aka Sarah Cotton Scharbo), LongHorn Steakhouse ad icon for 15 years, dining last Tuesday as a guest at Atlanta agency Match’s in-house eatery at King Plow. The character was retired last year when the account was moved from Scharbo & Co. (Sarah is the ex-wife of Ron Scharbo) to McKinney + Silver.