Esurance Taps Leo Burnett

Agency works for insurer's new parent

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Esurance selected Leo Burnett in Chicago as agency of record after a review that also included Deutsch/L.A. and San Francisco shops Goodby, Silverstein & Partners, Venables Bell & Partners, and Duncan/Channon, the incumbent.

The Publicis Groupe agency already works for Esurance’s new corporate parent, Allstate Corp., which is in the process of acquiring the San Francisco direct-to-consumer auto insurer from White Mountains Insurance Group. The two companies signed a definitive pact in May; while the deal is still subject to regulatory and other closing conditions, it's expected to be completed this fall.

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