Essilor Focuses on Lehman

Essilor of America has awarded its consolidated business-to-business advertising account to Lehman Millet.

Spending was not disclosed but is believed to be at least $10 million.

The win gives Lehman Millet, Boston, which specializes in medical accounts, a new national showcase and becomes one of the agency’s largest pieces of business.

Essilor, Dallas, markets Varilux, Crizal and Airwear brand optical lenses to eyecare professionals, optical laboratories and consumers. The client originally examined 16 shops, said agency president Bruce Lehman.

The business won by Lehman Millet had been split between Dorland Sweeney Jones, Philadelphia, which is believed to have participated in the review process, and Adair Greene, Atlanta, which did not pitch.