The Esquire Magazine Brand Will Soon Encompass Whiskey Lounges in India

Starting with a location in central Delhi scheduled for 2018

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Here’s an interesting twist on the international management of a brand-name U.S. magazine.

Esquire is published internationally in two dozen countries or regions. India is not one of these and would seem primed as a logical next step in that regard. However, instead of a localized edition, it will be whiskey lounges.

Hearst Magazines International announced today that it has partnered with Franchise India Holdings Ltd. to open an initial location in central Delhi in 2018, followed by 14 more whiskey lounges across India:

“The Esquire brand has global recognition, epitomizing cool confidence, wit and style; the lounges will reflect that, offering guests a truly unique experience,” said vice president and global chief licensing director Steve Ross.

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