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BOSTON Competitive sports fishermen come face-to-fin with their worst nightmare—trash-talking bass with an axe to grind—in Fort Franklin’s campaign promoting the ESPN BassMaster Classic.
In one spot, a bass taunts Takahiro Omori, who is seen weight lifting to prepare for the event. “Better do a few more,” the bass says. “‘Cuz I’m breaking 25 pound lines.”
Another commercial finds Gerald Swindle aboard a plane, enjoying a cup of coffee sent to him “from a gentleman in first class.”
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