ESPN Steers Consumers to Autobytel

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NEW YORK Based on the theory that a significant number of sports fans also are car-buying consumers, ESPN and Internet automotive marketing services company Autobytel said they have launched a service called ESPN Cars Powered by Autobytel.

Located at www.Autobytel.com and via ESPN.com (click on ESPN Cars), the site will enable visitors to access new vehicle pricing, ratings, photos, specifications, videos and reviews, and utilize tools that let them configure, compare and view new car models.

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