ESPN Names SVP

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NEW YORK ESPN today said it has named Katie Lacey its new senior vice president of marketing, effective Dec. 5.

Lacey will report to Sean Bratches, evp of sales and marketing. Lee Ann Daly, longtime evp of marketing at Bristol, Conn.-based ESPN, recently left the cable TV network to work as an ESPN marketing consultant and to spend more time with her family.

Lacey will join ESPN after nine years in executive positions at Pepsi-Cola, most recently as vp of carbonated soft drinks.



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