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ESPN is hard at work, creating buzz for the inaugural year of the College Football Playoff (CFP).
Created by longtime partner Wieden+Kennedy, the "Who’s In" campaign looks to reach fans of one of the 128 schools hoping to receive one of the 4 spots in the college football playoff. While Duke, Tulane and Georgia State merit less attention than Ohio State and Louisiana State, the message is that everyone who follows college football should be paying attention.
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