ESPN Goes Beyond Old College Try

ESPN this week unveils an on-air campaign for College GameDay celebrating the passion and pageantry of college football. Ads from Ground Zero, Marina del Rey, Calif., feature the line, “You gotta step it up.” Five 30-second spots show wacky events that might occur before a game, such as the USC marching band using flaming instruments, Georgia players wrestling alligators at practice and students kidnapping an opposing football team’s offensive coordinator.