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ESPN Deportes launched a new campaign for its Dominican winter baseball season. The Spanish-language campaign, via creative agency LatinWorks, will run until the end of December and will utilize radio, TV, print and guerrilla marketing to reach Caribbean communities in New York, Miami, Orlando and Tampa.
While ESPN Deportes has traditionally relied on radio-only spots and print ads to market its winter baseball season, this year, the campaign will encompass TV spots not only on ESPN Deportes, but also on Telemundo and Univision in New York and Miami.
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