Esbin Leaves BVK for WPA

Steve Esbin has joined WPA Communications in Santa Monica, Calif., to head up its strategic marketing, account planning and business development.
Esbin previously headed the Los Angeles office of Milwaukee-based BVK/McDonald, managing the Tenet Healthcare account. He has also worked at other L.A.-area agencies, including DDB Needham, The Shalek Agency and Dailey & Associates.
“Steve brings a diversified and sophisticated mix of advertising experience,” said WPA co-founder Jeff Wilson. “Our accounts, which range from emerging companies to mature [ones], will benefit from his strategic instincts.”
WPA’s clients include PacifiCare, Speedvision cable network, Veterinary Centers of America and Insight Electronics. –Angela Dawson