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Small Iowa Shop Serves Up Rock Fan Tradition in New TV Spot
CHICAGO–Ericsson Mobile Phones has hitched its brand to Celine Dion’s stardom with a campaign tied to the Canadian singer’s concert tour.
“Celine Dion On Tour Presented by Ericsson” begins Aug. 21 in Boston, where the client will kick off a heavy schedule of pre-concert TV and radio advertising. Ads are slated to run in 22 cities for the U.S. tour, though not in Canada.
A 30-second TV spot from Ericsson agency Creswell, Munsell, Fultz & Zirbel in Cedar Rapids, Iowa, plays off an ad the shop broke last October.
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