Former McCann Erickson COO Eric Keshin, who was shifted last June into the chief executive role at global McCann Worldgroup production services unit EXP, is parting ways with the company, sources said.
A McCann spokesperson could not be reached for comment.
Marc Landsberg, who Brien named CEO of Worldgroup’s MRM Worldwide CRM and digital operations in September, takes over for Keshin at EXP, per sources. Robert LePlae, president, McCann North America, will assume Keshin’s duties as regional director of Worldgroup North America. He will have responsibility for all of McCann’s U.S. independent agencies including TM Advertising, The Martin Agency, Campbell Mithun, Gotham and Fitzgerald + Co.
Keshin, who has logged almost 30 years at McCann, was a close colleague of John Dooner, the former CEO of Worldgroup who was replaced by Nick Brien this year.
Brien, who was named Dooner’s successor in January, was already assessing McCann’s executive ranks before he started at the agency in April, sources said. In April, Brien, the former chief of Interpublic media unit Mediabrands, hired away that company’s chief talent officer, Joe Kelly, to assume the same role at Worldgroup. Kelly replaces another longtime McCann exec, Marcio Moreira. On McCann’s Web site, Moreira is still listed as vice chairman of McCann Worldgroup, with a focus on global creative recruitment.
In May, Brien brought former Universal McCann associate Daryl Lee into the Worldgroup fold as chief integration architect, a new position. Lee had been head of global strategy at the media agency. At the same time, Brien promoted Lee Daley, chief strategist, Worldgroup EMEA and global director of strategic solutions, to chief strategy officer for McCann Erickson Worldwide.
Last month Brien hired Mother New York co-founder Linus Karlsson as CCO of McCann New York and London, replacing, in part, a role held by Joyce King Thomas, the chief creative officer at McCann New York since 2004.