Equal Awards Creative, Media to KB+P

NEW YORK Kirshenbaum Bond + Partners has landed creative and media duties for Equal sweetener’s $15 million ad account, the agency and client confirmed.

The MDC Partners’ shop, based in New York, bested WPP Group’s Berlin Cameron/Red Cell in New York and independent Cramer-Krasselt in Chicago.

The brand, owned by Chicago-based Merisant, was one of at least seven clients left in the lurch when Wolf Group Integrated Communications in Toronto shuttered its New York office in January.

Several clients, including the estimated $80 million Scotts Co. and estimated $10 million CIT Group accounts, followed Wolf Group New York creative director Mike Rogers to a new shop, temporarily called MLRogers.