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Core attempts to express the raw emotion felt by electric guitar players in its first work for Epiphone, a print campaign that breaks in March.
Ads show guitarists playing different types of music, with copy that expresses the often semi-articulated emotions that playing brings.
” ‘I can’t tell you, but I can play it for you’ was pretty much the recurring theme of every musician I talked to,” said Wade Paschall, the copywriter for the spots.
“I can’t tell you but I can play it for you” is the headline for one print ad that shows a skinny young man playing his Epiphone.
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