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Earle Palmer Brown has come up big in its e-shopping cart, landing media and creative duties for Piiq.com, an account with estimated billings of $50 million.
The agency beat out several other undisclosed shops here for the online shopping-portal business. The client, a latecomer to the category, launches its first national network-TV spot Nov. 22.
“It’s still a very new industry,” said Piiq chief financial officer Philip Richards, who expressed confidence in the site’s ability to compete with such shopping portals as 4Anything.com
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