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Figures from Entertainment Publications, a discount coupon provider and promoter, show coupon clipping has increased in the current economic climate.
“In this economic downturn, discount offers drive consumer-purchase behavior, from small businesses using coupons to reduce the cost of client dinners and business travel to families using their Entertainment book as a guide to determine their weekend leisure activities and friends meeting for ‘coupon exchange’ parties,” said Entertainment Publications CEO Mary Ann Rivers in a statement.
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