Entertaining a Different Notion of the Media Biz

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NEW YORK As president of GroupM Entertainment, Peter Tortorici is both driving and witnessing the reinvention of the media business. His WPP Group unit is tasked foremost with helping clients reach consumers who continue to find ways of avoiding traditional advertising.

Lately, it’s also taken an interest in co-creating network shows without client involvement, like this year’s upcoming October Road on ABC. Here Tortorici talks about his agency’s strategy and the future of the business.

Q: GroupM Entertainment is co-producing a new drama.



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