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BOSTON Enterprise Rent-A-Car has moved the media portion of its ad account to Omnicom Group’s PHD after 10 years with Publicis Groupe’s MediaVest, a client representative said on Thursday.
The move to New York-based PHD was made after a review in which the incumbent and undisclosed others participated, the rep said. She did not elaborate on the rationale for the search. The St. Louis client spent $50 million on ads last year, per Nielsen Monitor-Plus.
Creative chores are with Interpublic Group’s Avrett Free Ginsberg in New York, and there is no plan to review that assignment, the rep said.
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