Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Old Brawny Man is blond, strapping and lumberjacky. Will his successor be dependable, sensitive and poetic?
Since his debut in 1975, OBM has lost his ax, switched from flannel to denim, trimmed his mus tache and moved his hair part to the side. But, as Martyn Straw memorably said, he still looks “like a 1970s porn star.” “He does seem diametri cally opposed to clean ing,” admits Michael Adams, Brawny marketing honcho at Georgia-Pacific Co.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in