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NEW YORK Products placed by advertisers in “emotionally engaging” TV programs enjoy a recognition rate by 43 percent more viewers, a new survey shows.
The research, by the Nielsen Co. (parent of Adweek), is contained in the new issue of Nielsen’s Consumer Insight, which integrates and connects information collected across the company.
In the study, Nielsen asked participants to rank their overall program enjoyment for specific TV programming. The results were then weighted on a scale of 0-10, with a 7-10 score being termed “highly enjoyable.”
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