ELK GROVE VILLAGE, ILL. – Enesco Corp. based here is in the final stages of testing the first TV spot created to promote its line of porcelain, collectible figurines, Precious Moments. The spot, titled ‘Wedding Day,’ is slated to run nationally later this month. Ketchum Advertising/Chicago, which won the account earlier this year, created the campaign, which also includes two print ads running currently in women’s magazines.
Copyright Adweek L.P. (1993)
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