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Public utility holding company Unitil has moved its ad account to Ingalls Advertising.
The Boston shop was awarded the account after a review of undisclosed agencies. The Hampton, N.H.-based client’s business had been handled by Cahill Dittrich in Wellesley, Mass.
Ingalls president Steve Connelly said Cahill Dittrich did not participate in the review process. The incumbent did not return calls by press time. Specific utility expertise was not a prerequisite for pitching the account, he added.
Unitil, which provides electric power and natural gas services to more than 100,000 customers in New Hampshire and Massachusetts, this summer began a search for a new agency to create a branding campaign [Adweek, Aug.
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