Energy BBDO Declares Bourbon's Independence

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CHICAGO Omnicom Group’s Energy BBDO expresses the complexity of Knob Creek Bourbon through a collage of images in a new print campaign for the brand breaking this week.

The campaign, which is the brand’s first advertising in five years, is tagged “Drink life deeply.” One print ad features an image of the bourbon’s distinctive bottle offset with pictures of a bar scene and a hand lifting a glass. Copy reads, “At some point in time a man switches from ‘I’ll have what he’s having’ to ‘I’ll have what I’m having.’

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