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The rapid growth of the health-food energy bars market has led four companies to re-evaluate their advertising options.
Setting up a rematch between two of the finalists in the 1996 Acura review, Balance Bar Co. has named Suissa Miller, Los Angeles, and Deutsch/LA, Marina del Rey, to compete for its estimated $9 million account. The two were selected from a list of six initial contenders, said Jim Wolfe, president and CEO of the Carpenteria, Calif., company.
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