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The iconic Energizer Bunny may continue to appear in campaigns for the battery brand, but the agency that popularized the iconic mascot won't be the ones creating those ads.
Today TBWA\Chiat\Day, which did not create the Energizer Bunny but developed it into one of advertising's best-known characters, said it declined an invitation to participate in a review for Energizer's creative business.
An agency representative sent Adweek this statement:
"As partners for more than 25 years, we have a great respect for the Energizer brand.
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