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Energizer Holdings, with brands currently split between TBWA\Chiat\Day and DDB, is considering consolidating its $45 million account, sources said.
It’s the second time in two years Energizer has tinkered with its roster. Last year, lead shop TBWA\C\D in Playa del Rey, Calif., faced off against three other shops for the launch of the e2 tita nium battery. TBWA\ C\D’s sister Omnicom shop, DDB Chicago, won that contest.
DDB came out with a campaign for the e2 battery, devoid of TBWA\ C\D’s famous pink bunny that first appeared in 1989.
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