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NEW YORK It turns out the Energizer bunny does keep going and going. After a two-year respite, the character returns in three new TV spots from TBWA\Chiat\Day breaking on Monday.
The client said the $68 million campaign by the Playa del Rey, Calif., agency features people who “Keep going,” the series’ tagline. One spot shows a mom walking through a house and keeping an eye on her kids; another presents a mailman making his rounds in hurricane-like weather, and a third depicts a knocked-out surfer regaining consciousness and returning to the waves.
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