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Empower MediaMarketing has laid off 22 percent of its work force following the loss of The Andrew Jergens Co. business.
The estimated $40 million media buying and planning account is now with TN Media, sister shop to Bozell, whose New York office handles creative for Jergens, the client confirmed last week.
Empower, which has handled the cosmetics and toiletries company since 1994, laid off 32 of its 147 staffers, said Brian McHale, president of the Cincinnati shop.
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