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U-Save Auto Rental of America has awarded its advertising account to the Empire Communications Group.
The Jacksonville, Fla., agency won the national car rental franchiser’s estimated $3 million business on the basis of a preemptive presentation made to client CEO Tom McDonnell and his executive team at U-Save’s Jackson, Miss., headquarters.
“We did our research on the auto rental markets, even had a booklet printed up” said Empire president Pete Helow. “They realized I understood how they could niche the voids.
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