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Americans are used to associating the Trump name with luxury. Now, CMG Communications’ new campaign for Trump International Hotel and Tower is letting emotions do the talking.
The New York shop launched its second major effort for the client, also New York, this month, taking the brand’s association with luxe further. New ads focus on customers’ emotional reactions to the services offered by the hotel.
In one, a man waxes enthusiastically about the hotel, over a shot of the New York skyline (“I didn’t dream the stunning views, or the artwork on the walls”).
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