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Most car owners wouldn’t be ecstatic if their vehicles were stolen. So the Neiman Group has created a TV spot showing how folks can help lessen the chance of that happening.
The 30-second spot for the Pennsylvania Auto Theft Prevention Authority in Philadelphia, which broke earlier this month, hones in on owners’ emotional ties to their cars.
To drive the point home, words such as “freedom” and “livelihood” appear onscreen at specific intervals.
“What if you lost your freedom?” the voiceover asks as a man stands by his sport utility vehicle.
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