Emi Tapped To Devise Strategy For Group That Empowers Girls




BOSTON-Enriched by private contributions, the Denver-based nonprofit organization Girls Count has chosen EMI Strategic Marketing as its first agency of record.
The shop will help Girls Count develop a marketing platform to launch its programs and services nationwide. In addition, EMI will create print, collateral and public relations initiatives to raise funds and attract new board members, said agency principal Campbell Edlund. “The goal of Girls Count and EMI is to build on local and regional success stories to create a national presence and funding base,” he said.
EMI was introduced to Girls Count board members by a client at AT&T, also in Denver, said Edlund. Fees were not disclosed, although Edlund emphasized this is not a pro bono account.
The group, which helped organize the Take Our Daughters to Work program in conjunction with the Ms. Foundation and others, is dedicated to expanding educational and career opportunities for girls.
The number of jobs requiring expertise in math, science and computers is growing, Edlund noted. Girls Count works with businesses and schools to help change systems and attitudes that historically have discouraged girls from excelling in those subjects or developing technical skills.
EMI was forced to cut back staff over the summer after its largest client, AT&T, reduced the scope of its work with the agency. The Boston shop has regained momentum with the addition of new clients such as Pfizer, the New England Medical Center and the New England Eye & Ear Infirmary.