Emerald Coast Of Florida Retains Zimmerman Agency

The Zimmerman Agency has retained the advertising account of the Emerald Coast Convention & Visitors Bureau.

The Tallahassee, Fla., shop has successfully defended the $2 million business every three years since 1990. The bureau represents the Destin-Fort Walton Beach-Santa Rosa Island area of Florida’s upper Gulf Coast.

“Through the agency’s marketing, the Emerald Coast is now one of the top three drive destinations in Florida,” said Darrel Jones, client executive director. “Visitor volume has tripled to 4.5 million.”

Zimmerman’s concept for 2002, “Be true,” focuses on the region’s emerald waters and white sand beaches. Ads will appear in national and regional print and select broadcast markets.