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BOSTON Computer storage company EMC has tapped Interpublic Group’s Hill, Holliday, Connors, Cosmopulos for ad projects, a client representative confirmed on Thursday, declining to provide further information.
EMC in Hopkinton, Mass., spent about $2 million on ads through September after spending nearly $8 million in 2002, per Nielsen Monitor-Plus. In 2001, EMC’s domestic ad spending was approximately $20 million.
EMC in 1999 hired Havas agency Arnold in Boston, but that association dropped off to a project relationship more than a year ago and the two no longer work together.
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