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EmblemHealth has awarded lead creative and media duties on its advertising account to Interpublic Group’s Mullen, after a review. Annual major media spending is projected at $15 million.
Sources identified the other finalists as Publicis Groupe’s The Kaplan Thaler Group in New York and the incumbent, Interpublic’s Hill, Holliday, Connors, Cosmopulos in Boston.
In a separate but parallel pitch, IPG’s Hacker Group retained direct marketing duties. The other finalists for that piece of the business were independent shops Merkle in Columbia, Md.,
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