eMarketer: Search Is Vital in a Recession

As recession-weary advertisers continue to keep close watch on the purse strings, search marketing becomes the best customer acquisition tool in the online space, according to eMarketer.
 
The four basic search options are: paid search, contextual advertising, paid inclusion–which includes all types of advertising–and search-engine optimization (SEO).
 
While paid search gets most of the attention and money, marketers will look increasingly toward SEO as they look to acquire new customers.
 
U.S. spending on search-engine marketing will nearly double from $12.2