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Elizabeth Arden Red Door Salon and Spa is seeking an agency to reposition and modernize the beauty salon chain, according to sources. Kelly Weber, senior vice president of marketing, confirmed a search is under way to find a shop with strong database marketing capabilities to build new customer acquisition and loyalty programs.
Billings for the assignment are undisclosed. The Phoenix-based Red Door Salon has enlisted Elda Argenti of Argenti Corp. in Norwood, N.J., to assist in the search.
General advertising for Red Door salons is handled in-house at Elizabeth Arden, the licensor.
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