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Quarterback Eli Manning of the defending Super Bowl champion New York Giants and his brother Peyton, who quarterbacks the Indianapolis Colts, will lead an all-star roster of NFL players in a multimedia effort for Reebok to support Speedwick. The workout T-shirt is made with a “PlayDry” moisture-management fabric, designed to keep the wearer from sweating even during intense activities and prevent the growth of odor-causing bacteria.
The campaign, “Join the migration,” is anchored by a 60-second spot breaking this week on ESPN, ESPN News, MTV2 and Comedy Central; and online at sites including NFL.com,
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