Eli Lilly's Cialis Returns to Super Bowl

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

NEW YORK Eli Lilly’s Cialis is returning to the Super Bowl with a 60-second spot that features The Ronettes’ 1960s hit “Be My Baby,” the client said today.

The New York office of Grey (soon to be part of WPP Group) introduced the erectile dysfunction brand from the Indianapolis-based client on last year’s Super Bowl and also created the latest spot.

The new ad features scenes of mature couples (40 and older), including senior citizens. Each couple is seen cuddling in a red chair set on an open field of grass.



AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in