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CHICAGO Pepsi-Cola has tapped Element 79 here to handle lead advertising duties for the introduction of its lightly carbonated beverage, Tava, to come out next year, the client confirmed.
The Omnicom Group shop, which is on PepsiCo’s roster, won the business after a review involving undisclosed agencies.
The shop will oversee all marketing for the brand, including advertising, direct and guerilla tactics, subcontracting out to other agencies where appropriate, according to an Element 79 representative.
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