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CHICAGO Electrolux Home Care Products has enlisted independent Doner to advertise the Eureka line of vacuum cleaners in the U.S., the company confirmed.
The assignment was made without a review, a company representative said. Eureka previously was handled by Interpublic Group’s Lowe, which retains global duties on Electrolux’s $75 million global creative account.
The shift to Doner was made based on the agency’s strength in developing brands across a number of platforms, from in-store to online, client rep Tony Evans said.
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