Election Ads Join The Broadband Revolution

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

American political campaigns haven’t quite caught onto the broadband video revolution, but a trickle of activity has begun in several key races as Election Day 2006 nears. And while this year is relatively quiet, observers say that the surging interest in online video coupled with an expanding political Web universe sets up 2008 as a potential breakthrough year for digital political advertising.

Broadband Enterprises—a company that sells video ad inventory across a network of Web sites—has recently implemented online video campaigns on local TV stations and newspaper sites for the California Democratic Party and for Texas Governor Rick Perry.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in