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By Angela Dawson
LOS ANGELES–After a two-month review, Grey Advertising here has emerged the winner of the estimated $5-6 million El Torito Restaurants account.
The agency prevailed over finalists Asher/Gould in Los Angeles and the Santa Monica, Calif., office of The Leap Partnership. Incumbent Cohen/Johnson in Los Angeles had participated earlier in the review, but was eliminated from the competition before the final round.
The El Torito win caps a successful, nine-month new business streak for Grey’s Los Angeles office.
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