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By Steve Krajewski
DALLAS–Siboney USA here has snatched Hispanic advertising responsibilities for the El Pollo Loco restaurant chain away from 11-year incumbent Casanova Pendrill Publicidad of Irvine, Calif., without a review.
Billings were undisclosed, but insiders pegged the business at $2-3 million.
El Pollo Loco works with Foote, Cone & Belding, Los Angeles, on its general market account. Siboney and FCB have the same parent, True North Communications.
El Pollo Loco is the second Flagstar-owned restaurant to join the roster of the Dallas office of Siboney USA.
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