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SWG&M Advertising is readying its first creative work as agency of record for Helen of Troy, an El Paso, Texas, company that manufactures and distributes a line of personal care appliances under the Vidal Sassoon and Dr. Scholl’s brand names.
SWG&M president Bob Wingo expects the account to add $2 million in billings to his El Paso shop over the next year.
The agency’s first assignment is a $1 million fourth-quarter print effort promoting Vidal Sassoon hair dryers, hot rollers and curling irons.
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