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By Nora FitzGerald
WASHINGTON, D.C.–It took more than luck for Baltimore-based Eisner & Associates to wrest away the $12.5 million Maryland Lottery account last week from its agency of 15 years, Trahan, Burden & Charles, also of Baltimore. It took a lot of sweat and a 7 percent drop in lottery ticket sales since last year.
‘We put forth an incredible team effort,’ said Steve Eisner, principal of Eisner. ‘There was an attitude from the start; we called it ‘Operation Win.’
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