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Matchmaking site eHarmony has selected Omnicom’s OMD to handle its media chores after a review that began last August. The company spends approximately $90 million annually on ads, per ad tracker Kantar Media.
The incumbent is Ocean Media, the Huntington Beach, Calif.–based independent shop, which opted not to defend.
Contenders included Interpublic Group’s Initiative, Publicis Groupe’s MediaVest and WPP Group’s MEC.
eHarmony informed contenders of its decision late last week, per sources.
The agencies declined comment or referred calls to eHarmony.
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