Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
$50 Mil. Effort Will Announce Metamorphosis Into a Web Firm
SAN FRANCISCO–Egghead is getting a face-lift.
The computer superstore, once a familiar presence at shopping malls around the country, plans to launch a $50 million campaign to spread the word about its redesigned Internet-based business. Grey Advertising’s San Francisco office will design ads repackaging the store as an online electronics hub.
“They are giving us time to reposition the brand,” said Kieran Hannon, co-managing director at the agency.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in